The Prairie Comics Festival is an annual event that celebrates comic book creators from central Canada. Being relatively new and volunteer run, the festival struggles to find a consistent identity outside of a logo mark. In this conceptual redesign, the goal was to unify all of the events’ promotional materials to create a recognizable system. Three colour palettes were used to provide variety, while illustration and typography are used to unify the pieces. The cruder illustration style is inspired by underground zine culture and creates a fun atmosphere.