Sherpa Marketing

Internal Work

Over the course of my year at Sherpa Marketing, I worked on a variety of client and internal work. Their mascot, the Yeti, is utilized in many of their materials. I often created different interpretations/iterations on the Yeti character for various internal projects.

Blue Yeti Merch

An early iteration of the CMO Dojo logo featured a yeti wearing a gi. This option wasn't chosen for the logo, but was later tweaked into a vintage-style Blue Yeti t-shirt design. The design was used on three pieces of clothing, all screenprinted by Floodways.